Summary

Trained as a media effects researcher, Park studies the content of w88 sports betting-related media messages and their effects on audiences. Her public w88 sports betting research focuses on the role of healthcare advertising and marketing in healthcare consumerism, with the goal of informing the public, healthcare providers and healthcare marketers about the ethical practice of healthcare advertising. Another primary research interest is the effective use of communication tools to educate the public, promote personal w88 sports betting and stimulate social conversations about important w88 sports betting issues and policies. Her research has been funded by the National Science Foundation, the U.S. Department of Agriculture, the U.S. State Department and the Pennington Cancer Institute.

Professional affiliations

• Society for w88 sports betting Communication

Current sponsored projects

United States Department of Agriculture (USDA) Agricultural Marketing Services (AMS) Farmers Market Promotion Program “Meet Me at #NVFarmersMarkets: Community-based integrated marketing training and campaign for w88 sports betting farmers markets.”

• Federal Award Identification Number: AM22FMPPNV1089
• Role: PI
• Project period: September 30, 2022 – September 29, 2025

Recent publications

• Jeon, H., Granner, M., Christiansen, E., Kohnen, T.,Park, S., Sarnquist, B., MacNeil, P., Soto, V. & Deavers, T. (2025).Association between breastfeeding peer support and confidence in breastfeeding. Journal of Human Lactation, 41(1), 132–144.
• Park, S., Cook, D., Yun, G. & Coppes, M. J. (2024).Are patient-centered care, healthcare consumerism and trust in physicians compatible?: Positioning analysis of the patient-provider relationship. w88 sports betting Communication.Advance online publication.
• Park, S., Joa, C. Y., Yun, G. & Constantino, N. (2024).Marijuana message channels, w88 sports betting knowledge, law knowledge and confidence in knowledge as risk and protective factors of marijuana use among college students. Journal of Drug Education, 53(1–2), 19–30.
• Park, S., Christiansen, E., Yun, G., Malik, S., Lindsay, A., Aldea, B., Purnell, S., Miller, A., Villasenor, R., Andrews, A. & Felts, T. (2024). w88 sports betting farmers market needs assessment . Extension, w88 sports betting, Reno.
• Park, S., Yun, G., Cook, D. & Coppes, M. J. (2023).Consumer perceptions of information features in healthcare service advertisements and attitudes toward advertising.International Journal of Pharmaceutical and Healthcare Marketing, 17(2), 209–228.
• González, A., Lee, E. Y., Park, S. &Park, S.(2023).The w88 sports betting equity discourse of immigrant public w88 sports betting leaders: A critical application of the IDEA model. Communication Studies. Advance online publication.
• Park, S.,Hill*, K., Yun, G., Friedman, S. & Coppes, M. J. (2022).Analysis of direct-to-consumer healthcare service advertisements on television: An application of the patient expectation framework. w88 sports betting Communication. Advance online publication.
• Park, S., Yun, G., Friedman, S., Hill*, K. & Coppes, M. J. (2022).Patient-centered care and healthcare consumerism in online healthcare service advertisements: A positioning analysis. Journal of Patient Experience, 9, 1-8.
• Park, S., Yun, G., Constantino, N. & Ryu, S. (2022).Gender differences in the risk and protective factors of marijuana use among US college students. Journal of w88 sports betting Psychology, 27(7), 1710-1722.
• Park, S., Ryu, S., Constantino, N., Yun, G., Jennings, E. & Fred, D. (2022).Marijuana knowledge, confidence in knowledge and information efficacy as the protective and risk factors of marijuana use among college students. Journal of American College w88 sports betting, 70(2), 363-370.
• Park, S., Harrington, N. G., Crosswell, L. H. & Parvanta, C. (2021).Competencies for w88 sports betting communication specialists: Survey of w88 sports betting communication educators and practitioners. Journal of w88 sports betting Communication, 26(6), 413-433.
• Joa*, C. Y. &Park, S. (2021).Entrepreneurial doctors and consumerist patients: #Plasticsurgery on Instagram. International Journal of Pharmaceutical and Healthcare Marketing, 15(4), 477-495.
• Park, S.,Yun, G., Friedman, S., Hill*, K., Ryu, S., Schwenk, T. & Coppes, M. J. (2021).US direct-to-consumer medical service advertisements fail to provide adequate information on quality and cost of care. Journal of Medical Ethics, 47,e52.
• Kim*, K.,Park, S. & Kang, H. (2021).Smart device proficiency and use, loneliness and ego integrity: An examination of older adult smartphone users in South Korea. Behaviour & Information Technology, 40(7), 625-634.
• Park, S., Constantino, N., Yun, G., Moser*, L. & Cortes-Arriola*, D. (2020).US college students' marijuana information sources, confidence in knowledge and objective knowledge. Journal of w88 sports betting Communication, 25(11), 859-869.
• Park, S., Yun, G., Constantino, N., Ryu, S. Y., Fred, D., Jennings, E. & Duenas*, K. (2020).w88 sports betting information literacy-focused marijuana intervention for college students: A pilot study of group-oriented universal program. Journal of Alcohol and Drug Education, 64(1), 33-51.
• Yun. G., Allgayer*, S. &Park, S. (2020).Mind your social media manners: Pseudonymity, imaginary audience and incivility on Facebook vs. YouTube. International Journal of Communication, 14,3418-3438.

*Undergraduate/graduate student co-authors at the time of conducting the study

Education

• Ph.D., Life Sciences Communication, University of Wisconsin-Madison
• M.A., Journalism and Mass Communication, Korea University, Seoul, Republic of Korea
• B.A., Korean Language & Literature, Korea University, Seoul, Republic of Korea